As a communications professional with more than 15 years of experience working in media relations and communications, Farooq comes from a journalism background having studied at the University of Sheffield and worked in the UK media.
During his career in working in the UK Government he has led and delivered high-profile communications projects for key initiatives including Operation HERRICK - the UK’s military operations in Afghanistan, London 2012 and led the crisis communications following the tragic Grenfell Tower fire. He has been press secretary to a number of UK Prime Ministers and senior Ministers during this time, providing sage strategic and expert communications advice.
Moving to Australia in 2020, he helped Transport for NSW shape its communications strategy in response to the COVID-19 outbreak. Now at the NSW Rural Fire Service he leads the media and communications team at the world’s largest volunteer fire service of more than 76,000 members. Following the global media attention during the 2019/20 bush fire season, he is now helping the organisation by developing and delivering media and communication campaigns, as well as providing strategic advice to senior leaders on reputation management and stakeholder engagement.